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Recommends Nordic US modify claims about reversing balding in women.
July 25, 2013
By: TOM BRANNA
Editor
The National Advertising Division (NAD) has recommended that New Nordic US, Inc. modify or discontinue claims for the company’s Hair Volume dietary supplement, including claims that suggest use of the product could reverse balding in women. As part of its ongoing monitoring program and in conjunction with an initiative with The Council for Responsible Nutrition designed to expand NAD’s review of advertising claims for dietary supplements, NAD requested the advertiser provide substantiation for...
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